We can tell when someone is engaged, listening, responding honestly, and with his or her full faculties. We’re wired to interpret subtle clues telling us whether a person is all there, if we’re the center of their attention, if we’re being heard. No matter how starved for detail our communication channel, our brains manage to get a gestalt reading on the other party’s presence.
In the same way we distinguish personal attention from inattention, we can tell the difference between a commercial pitch and words that come when someone’s life animates their message.
People channel from their hearts directly to their words. That’s voice. It comes of focus, attention, caring, connection, and honesty of purpose. It is not commercially motivated, isn’t talk with a vested interest. Talk is cheap. The value of our voice is beyond mere words. The human voice reaches directly into our beings and touches our spirits.
Levine, Rick. Talk is Cheap. Cluetrain Manifesto: The end of business as usual. Cambridge: Perseus Publishing. 2001. pp. 50-51.
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